Programme Overview

Artificial Intelligence (AI) and Machine Learning (ML) are transforming marketing by enabling data-driven decision-making, hyper-personalization, and process automation. Todays marketers must go beyond intuition and leverage AI-powered tools to enhance customer insights, optimize campaigns, and drive engagement across digital and social media platforms.

This non-technical, no-coding program is designed for marketing professionals, business leaders, and strategists looking to harness AI and ML applications in marketing without deep technical expertise. Participants will explore easy-to-use, drag-anddrop AI tools to create predictive models, automate marketing processes, and optimize content strategies. The program will also cover Generative AI (Gen AI) for content creation, structured AI-driven marketing approaches, and the role of AI in social media marketing, customer segmentation, and campaign optimization.

By the end of this program, participants will have a practical, hands-on understanding of how to integrate AI and ML into marketing strategies, enabling them to create data-driven, scalable, and highly effective marketing campaigns.

Programme Objective
  • Understand AI & ML for Marketing Learn how AI-powered analytics, automation, and personalization enhance marketing effectiveness.
  • Explore No-Code AI Tools Work with user-friendly, drag-and-drop AI platforms for marketing applications.
  • Optimize Customer Insights & Targeting Use AI-driven customer segmentation, behavioral insights, and predictive analytics.
  • Leverage Generative AI for Content Marketing Utilize AI models for automated content creation, social media marketing, and campaign optimization.
  • Automate & Scale Digital Marketing Efforts Implement AI for SEO, ad targeting, social media strategy, and lead nurturing.
  • Measure & Improve Marketing ROI with AI Apply AI-driven performance tracking, sentiment analysis, and real-time data insights.
Key Topics
  1. AI & ML Fundamentals for Marketers
    • Understanding machine learning, deep learning, and AI-driven marketing automation.
    • Exploring no-code AI tools for marketing applications.
  2. Predictive Analytics & AI-Driven Consumer Insights
    • Using AI to forecast customer behavior, identify trends, and enhance marketing strategies.
    • Hands-on application of AI-powered predictive analytics tools.
  3. AI in Digital & Social Media Marketing
    • Leveraging AI-driven ad targeting, social media engagement, and influencer marketing.
    • Automating content scheduling, A/B testing, and audience segmentation.
  4. Generative AI for Content Creation
    • Exploring ChatGPT, DALL揃E, MidJourney, and other AI tools for automated content generation.
    • Creating AI-powered blog posts, ad copy, social media posts, and video scripts.
  5. AI-Powered Customer Segmentation & Personalization
    • Using unsupervised learning for audience clustering and behavior prediction.
    • Implementing hyper-personalized email marketing and dynamic website content.
  6. AI-Driven Marketing Automation & CRM
    • Streamlining email campaigns, chatbot interactions, and customer journeys.
    • Using AI to enhance lead generation, scoring, and conversion optimization.
  7. AI in SEO & Search Engine Marketing (SEM)
    • AIs impact on SEO ranking, voice search, and AI-generated keyword strategies.
    • Optimizing SEM campaigns with automated bidding, sentiment analysis, and ad performance tracking.
  8. AI & ML in Pricing & Promotions
    • Dynamic pricing strategies using AI-based demand forecasting.
    • AI-powered discount and promotion optimization.
  9. AI-Driven Marketing Analytics & Performance Measurement
    • Real-time campaign performance tracking and AI-powered reporting.
    • Sentiment analysis and AI-driven brand reputation management.
  10. AI Ethics, Data Privacy, & Compliance in Marketing
    • Ensuring AI transparency, data protection, and responsible marketing AI usage.
    • Avoiding bias and misinformation in AI-generated marketing content.
Programme Directors
Professor Saravana Jaikumar L.

Professor Saravana Jaikumar L.

Marketing

Who May Attend

This program is designed for marketing professionals, business leaders, and strategists who want to harness AI and ML for marketing success without requiring coding or technical expertise.

  • Marketing Professionals & Brand Strategists Looking to integrate AI into marketing strategies for greater efficiency and impact.
  • Digital & Social Media Marketers Seeking to automate campaigns, optimize ads, and personalize customer engagement.
  • CMOs & Business Leaders Aiming to leverage AI for customer acquisition, retention, and brand growth.
  • Entrepreneurs & Startup Founders Exploring AI-driven marketing solutions to scale their businesses.
  • Product & Growth Managers Implementing AI-powered insights for customer segmentation, pricing, and engagement strategies.

This MDP ensures that participants leave with actionable AI-powered marketing skills that can be immediately implemented for enhanced marketing performance and business growth.

Programme Duration and Delivery
  • From the morning of January 19, 2026 till the afternoon of January 23, 2026
  • Face to face - classroom based
Pedagogy

This program follows a practical, hands-on learning approach, ensuring that participants apply AI and ML concepts directly to marketing scenarios. It includes:

  • Case Studies & Industry Insights AI-driven marketing strategies from leading brands.
  • Hands-on AI Demos Working with no-code AI platforms to explore AI-powered marketing applications.
  • Expert-Led Discussions Insights from marketing AI specialists and industry leaders.
  • AI-Powered Marketing Labs Real-world exercises in customer segmentation, campaign automation, and content generation.
How to Apply
  • You can apply/nominate your personnel by clicking on the Apply Now link corresponding to the particular MDP, as appearing on our online calendar available at:
  • Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
  • Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
  • Upon remitting the fees online, kindly intimate Executive Education Office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.

For further assistance, please connect with:

Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in

Programme Brochure
MDP Brochure