Digital and Social Media Marketing

Programme Overview

In the AI-powered digital landscape, mastering digital and social media marketing is no longer optional—it’s a strategic necessity. The rapid integration of Generative AI (Gen AI), machine learning, and automation has fundamentally reshaped how brands engage with audiences, craft content, and drive conversions. Traditional marketing strategies are evolving, with AI-driven search, predictive analytics, and hyper-personalized content defining the new playbook.

Today, AI-generated content is influencing consumer search behavior, shifting how brands optimize for search engines and social platforms. From SEO to social media storytelling, marketers must understand how to leverage AI to enhance content creation, target audiences with precision, and maximize engagement across digital channels.

This program is designed to equip participants with the latest AI-enhanced digital marketing tools, strategies, and analytics techniques, ensuring they can develop cost-effective, data-driven marketing campaigns that align with business objectives. With hands-on exposure to AI-powered platforms, participants will learn to craft compelling digital strategies, measure success effectively, and stay ahead in an ever-evolving digital ecosystem.

Programme Objective

Master AI-Driven Digital Marketing – Understand how Gen AI and machine learning are transforming digital strategy, content creation, and audience engagement.
Build High-Impact Digital & Social Media Campaigns – Develop AI-enhanced, performance-driven marketing strategies that maximize brand visibility and ROI.
Optimize Content for AI-Powered Search & Social – Learn to create search-friendly, AI-responsive content that ranks higher and resonates with target audiences.
Enhance Data-Driven Decision Making – Gain expertise in AI-powered web analytics, audience segmentation, predictive modeling, and campaign performance measurement.
Leverage AI for Creative Marketing – Explore tools for AI-generated text, visuals, video, and ad copy, ensuring brand storytelling remains innovative and impactful.
Integrate AI into the Marketing Ecosystem – Learn how to seamlessly blend AI-powered digital marketing into broader business strategy, driving long-term growth and competitive advantage.

This program provides a future-proof framework for marketers to navigate and lead in the AI-first digital era, ensuring efficiency, creativity, and measurable success in digital and social media marketing.

Key Topics

Traditional vs. Digital Marketing: A Strategic Shift – Understanding the evolution of marketing, key differences, and why digital-first strategies drive business growth.
Building a High-Impact Digital Marketing Strategy – Frameworks for developing a goal-driven, omnichannel strategy tailored to business needs.
Establishing a Strong Digital Presence – Creating a scalable digital foundation, including website optimization, omnichannel integration, and digital enablement for specific industries (e.g., restaurants, retail, services).
AI-Powered Search Engine Marketing (SEM & SEO) – Leveraging AI-driven search algorithms, voice search, ChatGPT-like models, and Google’s evolving search landscape.
Social Media Strategy & Engagement – Crafting platform-specific strategies for Facebook, Instagram, LinkedIn, WhatsApp, and emerging social networks.
The Future of AI in Digital Content Creation – Harnessing Generative AI (Gen AI) tools to automate, personalize, and optimize content marketing at scale.
Performance Marketing & Data-Driven Optimization – Using web analytics, A/B testing, and AI-powered consumer insights to refine campaigns for higher ROI.
Remarketing & Conversion Optimization – Advanced retargeting strategies to engage and convert potential customers efficiently.
Effective Video & Interactive Marketing – Maximizing impact through short-form videos, YouTube marketing, reels, and interactive storytelling.
Digital Pricing Strategies for the AI Economy – Optimizing pricing models using AI-driven dynamic pricing, personalization, and consumer behavior analysis.

Programme Directors

Professor Saravana Jaikumar L.

Marketing

Who May Attend

This program is designed for professionals who want to stay ahead in AI-powered digital marketing, including:

Marketing Professionals & Brand Strategists – Looking to refine their digital expertise and implement AI-enhanced campaigns.
Entrepreneurs & Business Owners – Seeking to build a cost-effective, high-impact digital marketing strategy for growth.
Senior Executives & Decision-Makers – Aiming to integrate digital marketing into overall business strategy for maximum impact.
Digital Marketing Practitioners & Consultants – Wanting to stay updated with AI-driven marketing trends, tools, and innovations.

This MDP is essential for those who want to lead, innovate, and drive measurable results in the digital marketing ecosystem.

Programme Duration and Delivery

From the morning of November 10, 2025 till the afternoon of November 14, 2025
Face to face - classroom based

Pedagogy

This program employs a practical, immersive learning approach combining:

Case Studies & Live Examples – Analysis of successful digital marketing strategies across Indian and global brands (B2B & B2C).
Hands-on Exercises & AI-Driven Simulations – Participants will apply digital tools and AI-powered marketing frameworks to realworld scenarios.
Industry Expert Insights – Sessions by leading digital marketers, AI practitioners, and branding professionals sharing actionable strategies.
Data-Driven Decision Making – Using AI-powered analytics and marketing automation tools to enhance campaign effectiveness.

By blending strategy with execution, the program ensures participants gain immediate, implementable skills to lead in the digital-first world.

How to Apply

You can apply/nominate your personnel by clicking on the “Apply Now” link corresponding to the particular MDP, as appearing on our online calendar available at:
Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
Upon remitting the fees online, kindly intimate Executive Education Office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.

For further assistance, please connect with:

Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in

91��Ƭ��