Programme Overview
Pricing is one of the most important marketing decision, yet underutilized. The direct link between pricing and a firms profit makes pricing as one of the most powerful business strategies. This programme aims to introduce the participants to the basic concepts and principles of pricing. It will equip participants with tools and frameworks for formulating pricing strategies in different settings. It will expose them to the advantages and disadvantages of different pricing mechanisms. The programme develops the economic and behavioral foundations of pricing, and discusses several innovative pricing models.
Programme Objective
- Recognize contemporary frameworks for determining pricing decisions
- Develop understanding of pricing practices in both manufacturing and service industries
- Understand the inter-disciplinary nature of pricing decision in overall business strategy
- Build competitive advantage through pricing
Key Topics
- Fundamentals of price setting
- Costing and break-even sales analysis
- Behavioral aspects of pricing
- Managing price competition
- Pricing analytics
- Designing price promotions
- Price differentiation
- Game theory in pricing
- Ethical aspects of pricing
- Implementing price strategy
Programme Directors
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Who May Attend
Mid- to senior-level managers in Sales, Marketing, Product Development, Finance and crossfunctional executives who are involved in design and implementation of pricing strategy
Programme Duration and Delivery
- From the morning of October 27, 2025 till the afternoon of October 31, 2025
- Face to face - classroom based
Pedagogy
- Lectures
- Case Discussions
- Videos
- Pricing Simulation Exercise
How to Apply
- You can apply/nominate your personnel by clicking on the Apply Now link corresponding to the particular MDP, as appearing on our online calendar available at:
- Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
- Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
- Upon remitting the fees online, kindly intimate Executive Education Office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.
For further assistance, please connect with:
Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in
Programme Brochure
