Programme Overview and Objective
AI and Generative AI are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals to leaders, embracing AI strategies is essential to staying competitive, driving growth, and stepping into future leadership roles. 91Ƭ’s Strategic Marketing for Leaders: Leveraging AI for Growth programme combines timeless marketing fundamentals with advanced tools like predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, offering a distinct edge through its unique modules.
Programme Directors
Who Should Attend
Mid-Senior Marketing ProfessionalsDesigned for experienced marketing professionals seeking a comprehensive understanding of marketing with AI-driven integrations. This programme provides a strategic 360-degree perspective, equipping participants with the expertise to lead AI-powered marketing initiatives effectively.
Digital Marketing ProfessionalsIdeal for digital marketing specialists aiming to transition into core marketing leadership roles. The curriculum bridges the gap between digital execution and strategic marketing, enabling professionals to drive data-led decision-making and business growth.
Consultants, Startup Founders, and Strategy ProfessionalsTailored for business leaders and consultants looking to harness AI-driven insights for market expansion, customer acquisition, and competitive differentiation. Participants will explore predictive analytics, Generative AI applications, and scalable marketing strategies to drive innovation and business success.
Eligibility
Minimum Graduate or Diploma Holder (10+2+3) in any discipline
Pedagogy
The program is delivered asynchronously using a blend of pedagogical methods including interactive lectures, real-world case studies, marketing simulations, and hands-on projects. Sessions are primarily conducted online, complemented by an optional on-campus networking session. Participants engage in practical exercises and collaborative learning to apply AI tools in strategic marketing contexts.
Programme Content
|
S No. |
Module name |
Topics |
|---|---|---|
|
1 |
Introduction and Data-Driven Marketing Decisions |
Rediscovering Segmenting, Targeting and Positioning |
|
Customer Centricity and Marketing Strategy (with a 90 mins sync session by 91ƬC faculty on Southwest Airlines-Case Study) |
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|
Formulating Marketing Strategy |
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2 |
Strategic Applications of AI ML in Marketing |
Predictive and Prescriptive Analytics in Sales and Marketing |
|
Machine Learning and its Applications in Marketing |
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|
How to Leverage Gen AI in Marketing? |
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|
3 |
Marketing Research and Analytics |
Marketing Research: Qualitative Research Methods |
|
Marketing Research: Quantitative Research Methods |
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4 |
Product and Brand Management |
Branding - Beyond Brand Logo and Taglines |
|
Brand Management |
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Growth and Performance Marketing - Challenges and Approach |
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Product Development - Leadership Challenges |
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5 |
Pricing Strategy |
Pricing Strategies for Businesses |
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Revenue Management and Dynamic Pricing |
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|
Consumer Evaluation of Prices |
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6 |
AI Driven Digital Marketing Strategy |
Traditional vs Digital Marketing |
|
Digital Marketing Strategy |
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Omnichannel vs Multichannel |
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Search Engine and Social Media Marketing |
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7 |
Integrated Marketing Communications with AI |
Content Marketing |
|
AI Tools for Marketing and Communications |
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Practical Applications: Hands-on Exercises with AI |
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|
8
|
Capstone Project: AI-Driven Strategic Marketing and Growth Plan |
Develop a comprehensive marketing strategy |
|
Complete the marketing management simulation |
Programme Sample Certificate
How to Apply
For further details and for downloading the application form please visit -
Contact No: Whatsapp Number-+918657038243*
Email ID: iimc.execed@emeritus.org
*This number does not accept any calls. Please message your queries.